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How Social Media Has Changed The Way People Buy Within E-Commerce
We’ve all seen them – sponsored ads plastered across our social networks that have been designed to get us to buy what the brand in question is trying to sell. The ads might be annoying, but do they...
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Innovative Social E-Commerce Solutions That We Love
We’ve been blown away by the crafty, clever and downright smart e-commerce marketing campaigns being produced as of late. From cosmetics to charitable causes and beer, brands have been coming up with...
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Social Ecommerce Attribution Isn’t a Fairytale
Last week I saw some of the most outrageous headlines in response to some new data unearthed by Monetate’s ECommerce Quarterly Report about social commerce. Behold some of my favourites: image via...
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Is Instagram a viable platform to drive social ecommerce sales?
How can one really know the value of an Instagram community? What some social marketers consider “the next big thing” for brands, is barely measurable. As Instagram starts to become an important piece...
View ArticlePart One: Social media marketing campaigns need a process
This blog post, marks the beginning of a five blog post series on the process of creating, designing and deploying a trackable social media marketing campaign. At Source Metrics we’ve been...
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How To Conduct A Social Media Marketing Campaign Brainstorm
On an average day here at Source Metrics, I’m almost always helping clients generate ideas to create measurable social media marketing strategies. I have a chance to work with a range of different...
View ArticleIntroducing An Easier Way to Track Social E-Commerce & In-Store Sales
These past few weeks have been a whirlwind here at Source Metrics. We released an entire new offering, in-store conversion tracking and we have more news to share with you. We’re pleased to share our...
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